Community · October 31, 2026 · Community post · real-world sighting
From r/GTA6 · posted by u/BreakfastLopsided906
NYC last night.
by u/BreakfastLopsided906 in r/GTA6
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Reddit user u/BreakfastLopsided906 posted today's top thread on r/GTA6, simply titled "NYC last night.": a gallery of GTA 6 ads glowing on the screens of Times Square in New York after dark. Tap through to the original post to see their photos (we link to them rather than copy them).
What's on the screens
- Fan-guide site MapHeist, rounding up photos from fans, describes the Times Square ads as tall posters of the two leads, Jason and Lucia, plus an "I ♥ Vice City" sign.
- VICE's roundup of the campaign lists large digital ads in Times Square alongside a hand-painted Brooklyn mural and GTA 6 sightseeing buses in New York.
- Fans have noticed that the big-city posters use the official artwork with the guns edited out, first in Paris and then Times Square, PlanetGTA6 reports. Rockstar hasn't said why.
Also near the top today
- u/peqc rounded up the newest wave of GTA 6 marketing fans have spotted around the world: a giant banner in Cologne, banners in Tokyo, one at the Stade de France, a mural being painted in Melbourne and a tram with Jason artwork in Hong Kong.
- u/PerformerHotel pointed out we're now closer to pre-load day (Nov 12) than to the launch trailer (Oct 15). Rockstar has since moved pre-load up to Nov 10.
What's confirmed vs not
The Times Square photos are fan sightings, and Rockstar hasn't announced a list of its ad locations. One caution: an older viral "GTA 6 in Times Square" clip was a YouTube Gaming promo from May 2025, not this campaign, so check the date on anything you see shared. The photos in today's post were taken last night. What is official: GTA VI launches November 19, 2026 on PS5 and Xbox Series X|S.
Community posts are fan finds. Spotted something GTA 6 in your city? Post it in the subreddits and we might feature it, with credit.
Related guides
Sources
- Reddit r/GTA6: u/BreakfastLopsided906's original post
- MapHeist: GTA 6 marketing around the world, incl. Times Square (Oct 30, 2026)
- VICE: GTA 6 marketing is turning Miami into Vice City before launch (Oct 19, 2026)
- PlanetGTA6: guns removed from Paris and New York posters
- MyGTA: GTA 6 marketing so far (the May 2025 Times Square YouTube promo)
- Reddit r/GTA6: u/peqc, new GTA 6 marketing around the world
- Reddit r/GTA6: u/PerformerHotel, closer to pre-load than the launch trailer
- Rockstar Games: official GTA VI site (Nov 19, 2026 release)